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Transforming Dataor how to either create new variables or change the values of existing variables page 17.Дefining Variablesor how to put labels onto data so that people can understand it, and how to structure data so that SPSS knows how to read it properly page 27.

There are four main steps to manipulating data with SPSS. We will test it by looking at the American National Election Survey of This tutorial is divided into a few sections. We can divide this research question into two variables.

This tutorial was written as an introductory guide to SPSS for social scientists and social science students, including scholars performing quantitative research and undergraduates working on their senior theses. Some of the data in Site Overview is available via an API.SPSS Tutorial. You can learn more about how specific information on the Site Overview tool is determined by clicking on the bubble next to any metric or insight. You can certify your own site with a subscription to any Alexa plan. If these metrics are public they will replace the estimates. We also show directly measured metrics for sites that are Certified and that have chosen to publicly display their Certified Metrics. To generate our metrics, we count visits and pageviews for each site and apply data science to estimate what the total traffic and engagement for each site might be. Most of our metrics are estimates that are based on our global data panel which represents a sample of all Internet users. How does Alexa determine the metrics and insights for sites? For example, you can look at a competitorвЂ™s engagement metrics and compare that to your own site to identify metrics to focus on in your marketing strategy.

Check website traffic statistics to understand a siteвЂ™s popularity, and the quality of their content.

This can help you identify partner sites, guest posting opportunities, or paid advertising opportunities.

The audience insights can be used to understand your usersвЂ™ browsing habits.

For example, if your competitors drive more search traffic than you, run an seo analysis to identify areas to improve.

Use the competitive analysis section to see where you can close the gap between you and your competitors.

These keyword opportunities are broken down by strategy, so you can focus on your top SEO priority.

Use the list of keyword opportunities to develop new search engine optimization (SEO) content or improve existing content that is highly relevant to your niche audience.

Great question! Here are some tips on how to use the data: How can I use the data in the Site Overview?

Website traffic measurement, which tracks traffic to your site and helps you prove success to stakeholders.

Backlink analysis tools, which identify link-building and partnership opportunities to help grow your authority and traffic.

Audience analysis tools, which identify sites and topics your audience cares about most.

Keyword research tools, which uncover content opportunities to help reach your audience.

Advanced competitive analysis, which allows you to benchmark a set of up to 10 sites at once.

Recurring site audits, which provide an action plan to keep your site optimized for search.

It provides a limited preview of some results available in a paid plan.ДЇor unlimited access to the results and to all our SEO and competitive analysis tools, subscribe to AlexaвЂ™s Advanced or Agency plan.

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